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Primary Logo

ĢƵ Horizontal CMY

ĢƵ Horizontal BLK

 

ĢƵ Horizontal orange and white

 

The ĢƵ logo is a valuable asset that must be used properly. The logomark consists of the lamp of learning combined with the ĢƵ monogram, horizontal lines, and the ĢƵ logotype. The lamp has historical significance and represents the continuous search for wisdom and knowledge.

The “primary logo” must be present on every publication related to ĢƵ. The logomark and logotype may not be altered, and the proportions should remain the same. When space is limited or the visual environment does not allow for the logomark and logotype to display optimally, use the “secondary logo.”

Co-Brand Logo

Office of the President Office of the President Black Office of the President Orange and White
 

Logo usage for communication, advertising, and promotion on public channels must conform to ĢƵ brand identity guidelines. Co-branded logomarks are available for academic divisions, departments, and programs. Co-branded logos include the lamp of learning, horizontal lines, and ĢƵ monogram or ĢƵ logotype.

Co-branded designs should be developed by Creative Services and approved by the MRC.

Secondary Logo

ĢƵ Vertical CMY ĢƵ Vertical BLK ĢƵ Vertical orange White

The secondary logomark consists of the lamp of learning combined with the ĢƵ monogram and horizontal lines. The secondary logomark may be used when space does not allow for the optimal use of the logotype. For example, small spaces such as social media page profiles or designs that require adaptation, such as signage.

College Seal

ĢƵ Seal Seal Blk and Gray ĢƵ Seal White

The ĢƵ Academic Seal is to be used for official college or ceremonial purposes only. These include but are not limited to commencement, certificates, diplomas, transcripts, or other official communication from the office of the president. The seal may be reversed when printed on a dark color background and printed as a watermark on official ĢƵ documents.

Athletic Logos

ĢƵ Tiger Master CMY   Tiger only BW Right Athletics
ĢƵ Tiger Master gray new Tiger only black-athletics ĢƵ Tiger Master Black with Monogram

The ĢƵ athletic programs use the following Tiger and ĢƵ monogram icons and graphics to promote and support the college brand. All team graphics should be coordinated with the college athletic brand and conform to the color palettes and other standards identified in the college brand guide.

New or adapted athletic brand designs should be developed by Creative Services and approved by the MRC.

Tiger Pride Logos

Tiger Only ĢƵ Tiger Master PMS Tier only BW Right
ĢƵ Tiger BLK Gray Tiger only Black ĢƵ Tiger Master BLK

“Tiger Pride” is an important part of building the ĢƵ community. The Associated Students of ĢƵ will use the following Tiger and ASĢƵ monogram icons and graphics that promote and support the college brand. ASĢƵ branding should also conform to the color palettes and other standards identified in the college brand guide.

New or adapted ASĢƵ designs should be developed by Creative Services and approved by the MRC.

Iconography

The lamp of learning and clock tower iconography may be used to enhance branded designs. These elements are meant to support the college brand identity only. They may not be used to replace the primary or secondary logomarks or as department logos.

Black Lamp of Learning icon silhouette White Lamp of Learning icon silhouette
Black Clock tower icon silhouette White Clock tower icon silhouette - Orange Background

Logo Use

How to use

Do create space so graphic or images do not interfere with the logo, do use full color logo on light colored backgrounds, do use the white logo for dark background colors

What NOT to do

Do not stretch or distort, do not rotate at odd angles, do not change opacity or make transparent, do not add drop shadows or effects, do not reconfigure or modify typography, do not alter color scheme, do not alter or reconfigure, do not use pixilated or low quality image, do not place over busy backgrounds